Hyundai’s new flagship vehicle is a large luxury Genesis EV

SAN FRANCISCO — Hyundai Motor’s newest luxury flagship vehicle is an all-electric large SUV called the Genesis GV90.

The up to seven-seat EV features a new design direction for Genesis and expands the luxury brand’s lineup to seven vehicles in the U.S., as Hyundai continues to grow its sales domestically.

The Genesis GV90 is the largest vehicle the brand has offered since entering the U.S. market a decade ago. It’s expected to compete against the Cadillac Vistiq and Escalade IQ, Mercedes-Benz EQS SUV and Rivian R1S in the large SUV segment.

“Today marks a landmark arrival for Genesis and for the future of luxury mobility,” Hyundai CEO José Muñoz said in a statement. “GV90 opens a new chapter for Genesis, building on our track record of bold innovation, elevated customer experiences, and an unwavering commitment to excellence.”