Ferrari unveiled the Ferrari Luce electric vehicle in the symbolic setting of the Vela di Calatrava, Città dello Sport in Rome in May, 2026. (Ferrari S.p.a.)
Ferrari S.p.a.
Ferrari is pleased with the launch of the Luce all-electric vehicle despite significant criticism upon the car’s debut, according to CEO Benedetto Vigna.
He said Thursday the famed Italian automaker “would not change anything” about the vehicle’s launch this spring, which caused a notable decline in Ferrari shares amid negative reactions to the car, including from former Ferrari executive Luca di Montezemolo.
“I would not change anything in the launch of Luci. We are very pleased about what has been done.” Vigna told reporters during a call to discuss Ferrari’s second-quarter results.
Vigna declined to disclose orders or expected sales for the 550,000 euro (roughly $640,000) Luce, but the company, which sold 13,640 vehicles last year, said its order books are full…
