A general view of the Peacock logo on a microphone during the BIG EAST Women’s Basketball Tournament Championship game between the UConn Huskies and the Villanova Wildcats on March 9, 2026 at Mohegan Sun Arena in Uncasville, CT.
Erica Denhoff | Icon Sportswire | Getty Images
NBCUniversal’s announcement this week that it’s struck a content deal with YouTube Premium could jumpstart a new chapter of the streaming wars — one that could be titled, “Aggregation.”
Under the agreement, which starts early next year, YouTube Premium subscribers in the U.S. will get Peacock Premium baked into their subscription. Peacock content, including wildly popular shows like “Love Island USA” and the Real Housewives franchise, will be available directly via YouTube — as will NBC’s portfolio of live sports like the NFL and NBA.
At launch, YouTube Premium’s $15.99-per-month price won’t change. Customers will get Peacock Premium content for no additional…
