Actor Harrison Ford touts Jeep and Americana while taking a dig at another Detroit automaker during Stellantis
Stellantis
DETROIT — A CEO’s exit, electric vehicles making the industry run around like “headless chickens” and a company’s U.S. revival all came together to make Ram and Jeep parent Stellantis the only automaker with a Super Bowl 59 commercial.
That’s according to Stellantis Chief Marketing Officer Olivier Francois, who said while other automakers abandoned this year’s big game amid industry uncertainty and cost cutting, it was critical for the embattled trans-Atlantic carmaker to return to the Super Bowl.
Francois said Stellantis Chairman John Elkann, a scion of Italy’s Fiat carmaker, called him after CEO Carlos Tavares’ abrupt departure in December and told him to advertise during the big game as a recommitment to the automaker’s business in the U.S.
“We were not set to make a commercial. John Elkann called me in December,…
