Jamie Dimon, chief executive officer of JPMorgan Chase & Co., during the Pennsylvania Defense and Innovation Summit in Carlisle, Pennsylvania, US, on Wednesday, July 15, 2026.
Tom Brenner | Bloomberg | Getty Images
LOS ANGELES – For years, JPMorgan executives have been talking with Olympics organizers about sponsoring the games. Before the next event, taking place in Los Angeles in 2028, the firm officially opted in — making a massive, nine-figure bet as the Games’ first-ever global banking partner.Â
While terms of the agreement were not disclosed, these types of partnerships are estimated to go for upwards of $200 million per four-year cycle. In an interview with CNBC, John Slusher, a former Nike executive and CEO of the U.S. Olympic and Paralympic Properties, called JPMorgan “as big a partner as we get.”
JPMorgan is also a vote of confidence for the organization’s highest level of sponsorship, called The Olympic Partners,…
