Ford Motor vehicles are displayed for sale at the Leif Johnson Ford dealership on June 30, 2026 in Austin, Texas.
Brandon Bell | Getty Images
DETROIT — Despite reporting a 10.2% decline in its July U.S. vehicle sales Tuesday, Ford Motor is touting the results as a “good sales month.”
That’s according to Rob Kaffl, Ford’s director of U.S. sales, who said the steep decline from the previous year was “by design,” as the Detroit automaker phases out two vehicles and lowered its daily rental fleet business.
“July was a good sales month for a number of reasons. Our July results reflect a strategy that is working exactly as planned: we’ve intentionally been sunsetting select models and pulled back on low-margin rental fleet volume to make room for an onslaught of new-product introductions by the end of the decade,” Kaffl said in an emailed statement.
Many times, automakers do not cancel products — like Ford has done with its Ford Escape…
