Unrivaled 3-on-3 women’s basketball league
Courtesy: Unrivaled
Unrivaled, a new 3-on-3 women’s professional basketball league, launches Friday, presenting both a major test and opportunity for women’s sports to boost its growing profile in the United States.
The league, co-founded by WNBA superstars Napheesa Collier and Breanna Stewart, has already announced deals with a dozen sponsors and raised $35 million in funding. Collier told CNBC that the league has already shown it has “immense” potential and opportunity.
“When you invest into the players and invest into women’s sports, I think we’re seeing the return already,” she said. “This is just the beginning for us. It’s year one and we’ve already been able to do this, so we’re really excited for the future.”
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