Seven-time Super Bowl champion Tom Brady is entering the sports collectibles space.
Brady will acquire a 50% stake in CardVault, a sports card and memorabilia retailer, the company announced on Wednesday.
As part of the deal, CardVault will change its name to “CardVault by Tom Brady,” and is planning to rapidly scale its footprint. Card collecting has experienced a resurgence since the Covid-19 pandemic, leading to record sale prices.
The sports collectibles retailer currently has locations at TD Garden in Boston; Gillette Stadium in Foxborough, Massachusetts; and Foxwoods Resort Casino in Mashantucket, Connecticut. The company will open a new flagship location this spring at American Dream mall, next to MetLife Stadium in New Jersey, and said it is actively identifying new locations in other sports hubs.
CardVault retail store in Boston
“This isn’t just about buying and selling cards; it’s about curating history, building community,…
