A seller holds up a bottle of Casamigos, tequila from Diageo, the world’s leading spirits maker, at a liquor store in Monterrey, Mexico, on Dec. 10, 2024.
Daniel Becerril | Reuters
The U.S. spirits industry maintained its market share leadership over beer and wine for a third straight year in 2024, even as revenues slid, according to new data released Tuesday.
Spirits supplier sales in the U.S. fell 1.1% last year to a total of $37.2 billion, while volumes rose 1.1%, according to the annual U.S. economic report from the Distilled Spirits Council, a leading trade organization.
That is the first time revenue for the spirits category has fallen in more than two decades. Despite a return to more typical buying patterns after a pandemic boom, spirits revenues have grown an average 5.1% annually since 2019. Between 2003 and 2019, the average annual growth rate was 4.4%.
“While the spirits industry has proven to be resilient during tough times,…
