Target will soon have another brand to dangle as the discounter tries to convince more shoppers to buy clothing and other discretionary merchandise — Champion.
On Wednesday, the cheap chic retailer announced that it’s struck a multi-year deal with the sportswear brand long associated with hoodies and sweatpants. Authentic Brands Group bought Champion from HanesBrands last year.
Starting in August, Target will carry an exclusive line of more than 500 items from Champion in most stores and online, including apparel for adults and kids, sporting goods, accessories and bags. It will also have a limited-time collection of varsity-inspired apparel for women and men from Champion in September. Most items will cost less than $40, the company said.
Target’s deal with Champion comes as the Minneapolis-based retailer tries to rev up its stock performance and its sales, particularly in more profitable categories like apparel and home goods. The…
