Steven B. Tanger, Executive Chair, Tanger, at the NYSE, May 10, 2023.
Source: NYSE
Tanger CEO Stephen Yalof said the store operator saw traffic increase in June and July due to international and domestic tourism tied to the World Cup.
“We knew when you get these new visitors that come for a huge magnet event like World Cup, you’ve got one opportunity to introduce them to your brand, and then hopefully they become a great ambassador for the brand if they have a great experience,” Yalof told CNBC on Wednesday.
The company, which has shopping centers in eight of the 11 host cities for the tournament, said it also saw sales increase and its athletic brands perform strongly amid a boom in excitement and business around the World Cup.
“Traffic drives sales. Traffic and sales always move together,” Yalof said. “For the year, we’re up about 5% sales-wise, which is pretty substantial.”
Yalof said the company saw World Cup tourists looking for a…
