Philadelphia Eagles head coach Nick Sirianni and quarterback Jalen Hurts celebrate with the Vince Lombardi Trophy after winning Super Bowl 59.
Mike Segar | Reuters
The Philadelphia Eagles weren’t the only ones that scored big at the Super Bowl.
The National Football League’s championship game attracted a record 127.7 million viewers on Sunday, according to Nielsen Media Research.
The supersized live audience was of most importance to the advertisers that shelled out big bucks to have their brands featured during the Super Bowl. It is rare that programming on live TV attracts such a big audience in one sitting, making the hefty price tag worth it, advertising industry executives recently told CNBC.
The cost of advertising during the Super Bowl rises each year, especially as the cable bundle loses more and more customers and must-watch programming revolves around sports and other live events. This year, some brands spent up to $8 million…
