Plezi Nutrition, the public benefit company co-founded by Michelle Obama, has created a new sports drink with Stephen Curry.
Four-time NBA champion Stephen Curry is teaming up with former first lady Michelle Obama to release a healthier sports drink option.
Curry and Obama on Wednesday announced the launch of Plezi Hydration, through Obama’s public benefit company, Plezi Nutrition. The drink adds to Curry’s growing portfolio of off-court ventures as the 37-year-old nears the final years of his playing career.
The sports drink market is a crowded space, but Curry said the beverage’s focus on health and wellness makes it different. The drink touts no added sugar or artificial sweeteners, less sodium than leading rivals and a full daily dose of vitamin C.
“We’ve created something with smart ingredients and unbeatable flavor, so people can fuel their bodies the right way. No nonsense, no shortcuts — because the next generation deserves…
