A shopper carries a bag with promotional merchandise while visiting fashion retailer Shein’s Christmas bus tour, in Manchester, Britain, December 13, 2024.Â
Temilade Adelaja | Reuters
Shein is ramping up its charm offensive again as the fast-fashion giant eyes a public listing in London as soon as this year.Â
The retailer issued a press release on Friday detailing the steps it’s taking to keep the items it sells safe. The announcement came about a week after its first product safety recall in the U.S. since 2021.Â
Shein said it conducted more than 2 million product safety tests last year using industry-leading labs such as Bureau Veritas and Intertek, adding that its vendors are required to submit documentation for items like toys, baby products, medical devices and electronics.Â
Shein made the announcement, which included details on its sustainability initiatives and a new nonprofit foundation it set up, as the company looks to win…
