A view of a Shein pop-up store at a mall in Singapore on April 4, 2024.
Edgar Su | Reuters
Shein’s ultracheap clothes can remain affordable as long as proposed tariffs from President Donald Trump are “applied equally,” the company’s executive chairman Donald Tang said Thursday.
“Affordability is a big anchor. … It’s the whole package of it, it’s a value for [your] money,” Tang told CNBC’s Sara Eisen during an interview at the World Economic Forum in Davos, Switzerland.
On the campaign trail, Trump had proposed tariffs as high as 60% on imports from China, where Shein primarily manufactures its clothes. He has since softened that stance and has suggested a 10% tariff instead.
When asked if Shein will still be able to provide its ultralow prices if tariffs take effect, Tang did not address whether the company would raise prices, but suggested that it would still be able to remain competitive as long as China does not see higher…
