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Monday, August 10, 2026

Serena Williams joins WNBA ownership group in Toronto

by marketdash
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Serena Williams, one of sport’s greatest champions, joins Canada’s first WNBA team as a managing partner.

CNW Group | Toronto Tempo

Tennis superstar Serena Williams is continuing her investment in women’s sports with a new ownership stake in the Women’s National Basketball Association’s Toronto Tempo, the team announced Monday.

The Tempo, the WNBA’s first expansion team in Canada, will begin play in the 2026 season and is also owned by Larry Tanenbaum, chairman of Kilmer Sports Ventures.

“I have always said that women’s sports are an incredible investment opportunity. I am excited to partner with Larry and all of Canada in creating this new WNBA franchise and legacy,” Williams said in a statement.

The size of Williams’ stake was not disclosed.

As part of Williams’ role with the team, she will play an active role in the team’s visual look from jersey designs to merchandise collaborations.

“Serena is a champion,” said Teresa Resch,…

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