McDonald’s on Wednesday announced new financial targets for higher operating margins, a training program to improve food quality and plans to support franchisees financially as they invest in their restaurants.
It unveiled those efforts to improve its business ahead of an investor presentation that will kick off from the fast-food giant’s Chicago headquarters at 9:30 a.m. ET on Wednesday.
In June, the company unveiled its newest growth strategy, McDonald’s > NEXT. The pillars of the plan include a new restaurant design, better-tasting food and drinks, consumer-led innovation, and improved hospitality from employees. But until Wednesday, executives had offered few details about how they would implement the plan and how it may affect its financial results over the coming years.
The shifts come as McDonald’s U.S. business tries to rebound from sluggish sales and as consumers hit by years of elevated inflation visit restaurants less often.
