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Thursday, July 30, 2026

Puma challenges Tiger Woods’ Sun Day Red logo

by marketdash
0 comments

Puma logo (L) and Sun Day Red Tiger logo (R)

Source: U.S. Patent and Trademark Office

Sun Day Red is not out of the woods yet in regard to trademarking its logo.

Footwear giant Puma filed a last-minute notice of opposition against Tiger Woods’ logos tied to his Sun Day Red brand, according to a filing last week.

The German sneaker and apparel company says the Sun Day Red logo is too similar to the logo that Puma has been using since 1969. The company filed to prevent the TaylorMade-owned golf brand from being able to use its proposed mark.

“Due to the confusing similarity of the marks and the identical, legally identical, or closely related nature of the goods and services of the parties, consumer confusion is likely between the Challenged Marks and the Leaping Cat logo,” Puma said in the filing.

Side-by-side comparison showing the Puma logo (L) and the Sun Day Red Tiger logo (R).

Source: U.S. Patent and Trademark Office

Shoes showing Puma…

Read more…

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