Mannequins displaying shapewear at a Skims pop-up shop at the Nordstrom flagship store in New York, US, on Sunday, June 9, 2024.Â
Bing Guan | Bloomberg | Getty Images
Nike has teamed up with Kim Kardashian’s intimates brand Skims to launch a new line of activewear as the legacy sneaker giant looks to win over more women and better compete with Lululemon, Alo Yoga and Vuori, the companies announced Tuesday.Â
The new brand – dubbed NikeSKIMS – will include apparel, footwear and accessories. It will debut its initial collection this spring, with a global rollout planned for 2026. It’s not clear what exactly the products will look like or what items will be included in the initial collection. The only image contained in Nike’s announcement was a graphic of the new brand’s logo.Â
Nike’s partnership with Skims, the buzzy shapewear brand created by Kardashian and Swedish entrepreneur Jens Grede, the brand’s CEO, comes as Nike looks to…
