Bottles of Corona beer, the flagship brand of Grupo Modelo are displayed in this illustration taken in Monterrey, Mexico, February 18, 2025.Â
Daniel Becerril | Reuters
President Donald Trump’s tariffs aren’t the only presidential policy that is weighing on Constellation Brands.
Along with tariffs on Mexican imports, his hardline immigration stance is also hurting the company’s beer sales as Hispanic consumers in the U.S. spend less, Constellation CEO Bill Newlands told analysts on the company’s conference call on Thursday.
Roughly half of Constellation’s beer sales come from Hispanic consumers, although the company is selling more brews in part because of its marketing strategy. Constellation’s outreach to non-Hispanic beer drinkers has boosted its sales and helped Modelo Especial become the top-selling U.S. beer.
Still, Hispanic consumers remain integral to Constellation’s beer sales, which accounted for 78% of its total revenue in its…
