McDonald’s Shamrock Shake
Source: McDonald’s
McDonald’s is leaning on customers’ nostalgia for its McDonaldland characters to spur sales of its Shamrock Shake.
The company said Tuesday that Grimace will reunite with his Irish uncle, Uncle O’Grimacey, bringing the mascot out of retirement after decades out of the spotlight. McDonald’s originally created Uncle O’Grimacey in 1975 to promote the Shamrock Shake, but he hasn’t been seen since the mid-1980s.
The Shamrock Shake, a seasonal staple for more than 50 years, returns to U.S. restaurants annually before St. Patrick’s Day. The milkshake comes back on Feb. 10. This year, 25 cents of every Shamrock Shake sale will go toward the Ronald McDonald House Charities.
That same day the shake relaunches, the fast-food giant is expected to report its fourth-quarter results. McDonald’s sales have struggled to bounce back since the Centers for Disease Control and Prevention linked its Quarter…
