Payward has divided that vision into four pillars: trading through Kraken, banking, asset management and Payward Services, its business-to-business infrastructure division.
Kraken has about 6.6 million funded accounts holding between $40 billion and $50 billion of assets, according to Sethi, across more than 190 countries and territories.
To grow its vision of a unified financial platform, Payward is now adding services around those accounts, including cards, lending, derivatives and tokenized equities, as well as products that allow customers to borrow against assets or deploy them in decentralized-finance applications. Kraken Financial, its Wyoming-chartered special-purpose depository institution, also forms part of the stack.
Build, buy or partner
That thesis is also shaping what the company is buying.
While Payward builds some capabilities internally, it also acquires others that would take years to replicate and partners with…
