A view of a KFC restaurant in Vallejo, California.
Justin Sullivan | Getty Images
KFC’s U.S. restaurants will ditch PepsiCo and switch to Coca-Cola beverages next year, marking the first time in decades that the Yum Brands chain has changed its drink supplier, the restaurant company said Thursday.
Some of KFC’s international markets serve Coke products, but the chain’s U.S. restaurants have stuck with PepsiCo drinks ever since Pepsi bought KFC in 1986. Pepsi later spun off KFC, along with sister chains Pizza Hut and Taco Bell — but even as the combined Yum Brands, the company stayed loyal to its previous owner.
The change comes as KFC aims to win back U.S. diners, who have ditched the fried chicken chain for rivals like Chick-fil-A or Popeyes.
“This decision is a critical step in the Kentucky Fried Comeback,” KFC U.S. President Catherine Tan-Gillespie wrote in a memo to franchisees and employees obtained by CNBC. “A new beverage…
