DETROIT – General Motors on Thursday revealed a new $80,000 performance version of its all-electric Cadillac Lyriq, as the Detroit automaker targets becoming the top-selling luxury EV brand this year in the U.S.
Cadillac expects to achieve that target with an expanding lineup of electric vehicles such as the performance Lyriq-V, Escalade IQ SUV and upcoming entry-level Optiq crossover.
“We are going to position Cadillac to be the bestselling luxury EV nameplate in the U.S. for 2025. Again, let me repeat that: bestselling luxury EV [brand] in 2025,” Cadillac Vice President John Roth said during a media briefing. “The sky’s the limit on what we’re going to be able to do in the luxury EV space.”
But the “luxury” space may not be as clear as it appears. Cadillac, following Roth’s comments, said it is not including Tesla as a “luxury” manufacturer, despite several products being priced in the same range as some of Cadillac’s offerings. A…
