Fox Corp. is scoring big this Super Bowl.
The broadcaster has sold out of ad spots for Super Bowl 59 on Feb. 9, and more than 10 of those commercials sold for $8 million apiece, according to a person familiar with the matter.
Fox reported during its November earnings call with investors that it sold out of ad spots for the Super Bowl in the fall of 2024. At the time, media reports pegged average prices at more than $7 million per ad.
“We’re sold out for the Super Bowl at record — what we believe [is] a record pricing,” Fox CEO Lachlan Murdoch said on November’s call.
Much of the ad inventory for the Super Bowl was sold during Fox’s Upfront presentation to investors last spring, and when it became clear that open spots were dwindling, the price of each unit stepped up, said the person familiar with the matter, who spoke on the condition of anonymity to discuss nonpublic matters.
Typically, pricing for Super Bowl ads can…
