The last time Fox Corp. aired the Super Bowl, it featured buzzy commercials about its streaming service, Tubi.
This year, the broadcaster is taking a bigger leap with the free, ad-supported streamer. It’s offering football’s biggest game on the service, too.
“This time it’s less about shocking viewers and more about being in our credibility era — being a streamer that has the chops to stream the Super Bowl,” said Nicole Parlapiano, Tubi’s chief marketing officer.
Tubi will offer the same feed of the Super Bowl as its broadcast parent, commercials and all. While Fox will still claim the bulk of the viewership, the Super Bowl on Tubi signals that the media parent is betting big on its streamer.
Tubi will host two feeds as the reigning champion Kansas City Chiefs take on the Philadelphia Eagles on Sunday: the main Fox broadcast and the Spanish-language broadcast on Fox Deportes. In addition to the pregame show, there will also be a…
