The logo of car manufacturer Ford is pictured in Inwood, New York, on Feb. 5, 2024.
Charly Triballeau | AFP | Getty Images
Ford Motor announced Thursday that its new midsize electric truck will have a starting price of $28,350 and be called the “Fathom,” as the automaker looks to offer an affordable option in the pricey EV truck market.
Destination and delivery charges of $1,595 will bring the price to $29,945, coming in at the $30,000 mark the automaker had long promised in touting its upcoming electric vehicles.
Ford said preorders for the five-passenger truck will begin in early 2027. Customer deliveries are expected to begin later in 2027. Ford has yet to reveal what the new truck will look like.
The Fathom is the first vehicle to be built on Ford’s new “Universal Electric Vehicle,” or UEV, platform, which the company has said is key to bring its Model e business unit from billions of dollars in annual losses to breakeven by…
