David’s Bridal has tapped a new CEO to lead the company as it looks to transform from a legacy retailer into a bridal media powerhouse nearly two years after emerging from its second bankruptcy.Â
Kelly Cook, the current president of brand, technology and finance, will take over as David’s CEO on April 1 and will become just the second woman in the company’s 75-year history to hold its top job.Â
As part of Cook’s appointment as chief executive, current CEO Jim Marcum will become David’s executive chairman, in addition to his current role as chairman of the board.Â
In an interview with CNBC, Cook outlined her vision for the company and the work she’s doing to bring David’s into the future. At the heart of the new strategy is positioning David’s as a media company that uses content to bring customers in and then uses that data to drive advertising revenue for its newly launched Pearl Media Network. On the retail side of the business,…
