Best Buy is tapping further into a growing customer cohort: gamers.
Chief Revenue Officer Patrick McGinnis told CNBC exclusively that the electronics retailer is launching a new experience Tuesday for customers featuring gaming content, new technology and special offers, among other features. The online destination is called Best Buy Gamers and is launching in a beta version.
“Gamers are a customer that are really like no other in terms of their passion for not just the tech, the titles, but also how they want to work with each other as a community,” McGinnis said. “So for us, being relevant for that customer wherever and whenever they want to interact with the thing that they love is really important.”
Best Buy says tens of millions of gamers shop at the retailer each year, including trying out games in the store and seeking advice from in-store experts. The new gaming experience, created in partnership with video game website IGN,…
