The New York Liberty celebrate after winning the 2024 WNBA Finals at Barclays Center.
Wendell Cruz | Usa Today Sports Via Reuters Con
Women’s sports enjoyed a marquee year across the board in 2024, but especially in television advertising, according to TV marketing firm EDO.
In a report released Tuesday, EDO found that TV advertisers spent $244 million on women’s sports in 2024, a year-over-year increase of 139%, with basketball receiving the most investment of any sport. That corresponded with a 131% year-over-year increase in women’s sports TV viewership, according to EDO’s estimates.
Ads during women’s sports programs were 40% more impactful than the average primetime advertisement, according to EDO, as measured by searches for brands after an ad aired.
Women’s sports is on track to become one of the most valuable areas for advertisers, said Laura Grover, senior vice president and head of client solutions at EDO.
“What really jumped…
