NEW ORLEANS, LOUISIANA – FEBRUARY 03: A detailed view of drink koozies seen during an event ahead of Super Bowl LIX at Caesars Superdome on February 03, 2025 in New Orleans, Louisiana. (Photo by Jonathan Bachman/Getty Images)
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Advertisers shelled out up to $8 million for a spot during Super Bowl 59. Ad industry executives still consider the price tag worth it, and argue it’s even a bang for their buck.
The NFL’s championship game between the Philadelphia Eagles and Kansas City Chiefs will air this year on Fox Corp.’s broadcast network, as well as on Fox’s free streamer Tubi. It’ll likely be the biggest audience watching live television at the same time this year.
“The scale and buzz factor still delivers a punch,” said Amy Leifer, DirecTV’s chief advertising sales officer. “Where else can you get 100 million viewers at once, right? Especially in this fragmented landscape … there’s…
