Maverick Carter, co-founder and chief executive officer of The SpringHill Company, during the USC Next Level Sports Conference in Los Angeles, California, US, on Thursday, Oct. 17, 2024.Â
Kyle Grillot | Bloomberg | Getty Images
A group of high powered investors want to raise billions to form a new international basketball league, according to people familiar with the matter.
The new organization would offer players equity, those people said.
The investors aim to raise $5 billion for the league, which could serve as a rival to the NBA if it can offer big-money deals to players, similar to how LIV Golf lured away PGA Tour players.
It’s unclear which players the league would target or when it could start.
Maverick Carter, LeBron James’ longtime friend and business partner, is advising a group that includes investment firm SC Holdings’ Jason Stein and Daniel Haimovic, Skype co-founder Geoff Prentice and former Facebook executive Grady…
