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Wednesday, July 29, 2026

Audi continues U.S. product push with three-row Q9 SUV

by marketdash
0 comments

German luxury auto brand Audi unveiled its full-size Q9 SUV on Tuesday.

It is the first so-named vehicle for Audi and the latest in a product push aimed at the heart of the American market, where the brand has struggled over the past several quarters.

The three-row Q9 and a high-performance SQ9 variant will together be the brand’s flagship U.S. model, joining two other SUVs Audi has already unveiled this year — the compact Q3 and midsize Q7 SUVs, which were revealed in March and June, respectively.

Filip Brabec, Audi of America senior vice president of product management, said the Q9 was made primarily with the U.S. consumer in mind. The consideration extended to the six and eight-cylinder engines and large cupholders.

“If you look at our recent introductions, whether it is the Q3, whether it is this car, it really plays right into the center of what’s happening in America,” Brabec said at the vehicle reveal in New York on…

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