Sports betting company DraftKings’ logo is displayed on a smartphone screen.
Budrul Chukrut | Lightrocket | Getty Images
DraftKings is upping the ante.
The sportsbook is testing out a new subscription service called DraftKings Sportsbook+ designed to provide paying customers a boost in odds.
The $20 per month subscription service launched quietly on Dec. 28 for select customers in New York and will offer participants up to a 100% profit boost on winning parlays. For example, a two-leg parlay would receive a 10% boost, a six-leg parlay would receive a 50% boost, and an 11-leg parlay would get the full 100% boost. The maximum bet eligible is $25.
New York offers a strong testing ground for DraftKings as one of the top-performing markets for online gaming.
The company could also be looking to help offset taxes in the Empire State. Sports wagering taxes in New York stand at 51%, tied with New Hampshire for the highest rate.
In August,…
