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Comcast plans to launch a new advertising platform that will make it easier for smaller businesses to buy ad time — and, the company hopes, to beckon some advertisers away from social media and digital outlets and over to traditional TV’s streaming businesses.
On Monday, Comcast announced the creation of Universal Ads, a new platform for advertisers to buy spots on premium video content on the streaming businesses of traditional media companies. The announcement comes ahead of the annual CES tech conference in Las Vegas.
Comcast has signed partnerships with other media companies, giving advertisers the ability to buy spots on a variety of outlets. So far, Comcast-owned NBCUniversal and ad-supported streamer Xumo are part of the platform, as well as A+E, AMC Networks, DirecTV, Fox Corp., Paramount, Roku, TelevisaUnivision and Warner Bros. Discovery. Others are expected to join in the coming…
