Brown Girl Jane’s sales have more than doubled since the brand got picked up by Sephora last year. The beauty retailer took the 15 Percent Pledge, an effort to add more Black-owned brands to shelves.
Courtesy: Brown Girl Jane
Fragrance brand Brown Girl Jane’s perfume bottles sit on shelves at Sephora near some of the most storied labels in the fashion and beauty world, including Prada and Dior.
For the Black-owned brand, getting a retailer to bet on it was just the start, Brown Girl Jane CEO and co-founder Malaika Jones said. She said Sephora has supported the company so it can better compete with well-known brands with huge marketing budgets and glossy celebrity endorsements.
Brown Girl Jane got a $100,000 grant last year to help grow its business through Sephora’s Accelerate program, which aims to boost founders who are people of color. Sephora spotlighted the fragrance brand in an email to customers in early February, putting it in…
