The new and old versions of the classic Barbie dolls are on display at Mattel Design Center in El Segundo, California, on Feb. 22, 2024.
Mario Anzuoni | Reuters
Mattel could soon raise the prices of toys such as Barbie and Hot Wheels in response to new tariffs imposed by President Donald Trump, executives said Tuesday.Â
The toy giant, which manufactures about 40% of its toys in China and less than 10% in Mexico, told analysts it will look to move around its supply chain to mitigate the effect of tariffs, but it is also considering price hikes.
“Certainly against the tariff, we have a range of mitigating actions,” said finance chief Anthony DiSilvestro on the company’s fiscal fourth-quarter earnings call. He said those actions include leveraging Mattel’s supply chains and “potential price increases.”Â
“We do work closely with our retail partners to achieve the right balance and always keep consumers in mind when we consider pricing…
