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Wednesday, October 7, 2026

Lululemon poaches Athleta CEO Maggie Gauger as chief product officer

by marketdash
0 comments

Lululemon announced Wednesday that Athleta CEO Maggie Gauger has joined the company as president and chief product officer, effective later this month.

The move marks the latest shakeup among the top executives in the increasingly competitive athleisure space: Gauger joined Athleta from Nike only last year.

Lululemon said Gauger’s job is a newly created role. It also appointed Joseph Godsey as chief operating officer. Alongside the new announcements, Lululemon also said Nikki Neuburger, the company’s chief brand and product activation officer, and Ted Dagnese, its chief supply chain officer, are leaving to “pursue other opportunities” in November.

“We are establishing a deeply experienced leadership team that will work in a more coordinated manner, aligned around the strategy and execution that delivers the most impact for our guests, our communities, and our business,” Lululemon CEO Heidi O’Neill said in a statement. “That starts with…

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