Alaska Airlines’ new 737 Max new suites.
Courtesy: Alaska Airlines
Alaska Airlines is overhauling cabins across Alaska and Hawaiian Airlines to add hundreds of high-end seats and building new airport lounges, banking on customers’ continued willingness to pay a premium for travel luxuries to grow its profits into the next decade.
The changes were announced ahead of Alaska’s investor day in Seattle on Tuesday, when the carrier’s executives will face questions on the new offerings and how the airline is coping with the profit-eating surge in jet fuel this year. They are also likely to tie the new products to the company’s prospects to grow its co-branded credit card and loyalty program, which have generated billions for airlines.
Even with the cabin changes, Alaska, which completed its merger with Hawaiian Airlines in September 2024, will continue to operate the two airlines as separate brands.
Here are some of the changes:
- Alaska’s Boeing…
