A person walks past a Peloton store in New York, Jan. 25, 2022.
Carlo Allegri | Reuters
Peloton is betting that revamped treadmills, AI and new distribution channels can bring it back to sustained growth.
The connected fitness company on Tuesday unveiled three new treadmills and new features for its Peloton IQ artificial intelligence platform with tools for runners, walkers and hikers. Peloton aims to widen its customer base, from people looking for a more affordable, space-saving treadmill to more experienced athletes looking for personalized coaching.
“From record marathon turnouts around the world to the rise of local run clubs, we’re rediscovering the joy of running, walking and hiking,” said CEO Peter Stern in a press release.
But the stakes remain higher than simply selling new equipment. Shares have dropped 43% since Stern stepped into the role in January 2025.
Peloton has spent the past several years cutting costs, restructuring…
