SAN FRANCISCO — Hyundai Motor Co. CEO José Muñoz smiled and nodded as a fellow executive discussed the automaker’s “mueos-ideun ganeunghada” philosophy during the reveal of its new flagship Genesis GV90 SUV.
The term means “anything is possible” in Korean. It’s a mantra for the South Korean automaker that has proved to be true for the company’s U.S. ambitions as well as for Muñoz himself, a Spanish-U.S. dual national who is the first non-Korean executive to lead the automaker.
Hyundai has experienced rapid growth in the U.S. so far this decade despite an onslaught of geopolitical changes and a slowing market. And it’s hoping to keep that going. The company is ramping up production at a new $7.6 billion plant in Georgia to continue to capture more sales and market share.
“My top three priorities are U-S-A,” Muñoz told CNBC during an interview last week after the Genesis reveal. “USA is helping us to really make good progress, not…
