The atmosphere at the Disney Bundle Celebrating National Streaming Day at The Row in Los Angeles on May 19, 2022.
Presley Ann | Getty Images Entertainment | Getty Images
Disney said Wednesday it has an estimated 157 million global monthly active users watching ad-supported content across its streaming platforms — Disney+, Hulu and ESPN+.
That number includes 112 million users domestically and is an average per month over the last six months.
While traditional TV outlets have a standard way of measuring ratings and viewership, there is still no industry standard methodology for measuring global streaming advertising audience size.
The company said that its Disney Advertising unit has “set out to define a globally consistent approach and methodology to estimate ad-supported audience numbers.” It’s providing the update and further insight into its ad-supported streaming business during the annual CES tech conference in Las Vegas, a go-to…
